In Palm Springs, a record $9-million sale showcases the Midcentury craze.
A great migration is underway in Palm Springs. More than 100,000 people are flocking to the desert city Feb. 14-24 for a celebration and exploration of all things Midcentury Modern.It’s called Modernism Week, and it has helped drive renewed interest in the chic style from the middle of the last century.
What began as a weekend with a few hundred attendees in 2006 has grown into an 11-day experience that drew 126,000 people and generated $47.25 million in revenue for local businesses last year. But they’re not the only ones feeling the festival love; Midcentury homes across the city are shattering price records. Read More: Los Angeles Times (https://www.latimes.com/business/realestate/hot-property/la-fi-hp-palm-springs-record-modernism-20190216-story.html)
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